I design conversion-focused WordPress sites with AI-assisted lead capture, qualification and booking for service businesses worldwide.
Not just clicks. Measurable business results. Here’s what every engagement is built on.
Lean, optimized WordPress that loads fast and ranks well. Core Web Vitals in the green, not just a pretty mockup.
Every section earns its place. Layouts and copy engineered around the one thing that matters: your bottom line.
From outdated to outstanding. A cohesive system you can actually manage and grow long after launch.
Conversion-focused WordPress sites with AI-assisted lead capture, qualification, booking and practical automation.
Powerful landing pages that increase conversions, generate leads, and boost brand visibility.
Custom WooCommerce stores designed to convert visitors into buyers with optimized UX and speed.
Compelling, SEO-friendly copy that aligns with your brand and drives action.
Keep your site running smooth, fast, and secure with ongoing optimization and support.
Book a personal call where we plan, strategize, and optimize your online presence together.
Need direction more than a full build? Book a 1-on-1 consultation. We’ll plan, strategise, and optimise your online presence together.
Untangle one specific problem and walk away with a clear next step.
✓ One focused problem
✓ Clear, actionable next steps
✓ Session recording shared
Book 30 minA deep-dive on your site or funnel with a prioritised action plan.
✓ Full site / funnel review
✓ Conversion action plan
✓ Priority email follow-up
✓ Session recording shared
Book 1 hourA complete audit plus live, screen-share help while we fix things together.
✓ Complete audit + roadmap
✓ Live screen-share fixes
✓ 7-day email support
✓ Session recording shared
Book 2 hours◷ Via Google Meet · flexible scheduling across time zones · reply within a day
With 10+ years of experience, I help businesses transform their digital presence through impactful WordPress redesigns tailored for long-term brand growth through development, strategic consulting, educational content and books.
We map goals, audience, and what success looks like in numbers.
Structure and copy planned around conversion before a pixel is designed.
Pixel-perfect, fast WordPress build with clean, manageable structure.
Optimize, monitor and support. Your site keeps earning after launch.
“I had a great experience working with RaFi on my website redesign. He created a professional, polished website and was patient throughout the whole process.”
English videos on WordPress, AI, freelancing and practical client growth from Rafi Insight.
Courses that turn skills into real, lasting success, serving a 225K+ learning community across web development and design.
Browse courses ↗Practical guides on freelancing, WordPress and turning a skill into a sustainable business, written from 10+ years in the trenches.
Explore writing →Let’s redesign your website into a high-performing digital asset that actually drives your business forward.